Melaleuca - LVIP

Process

Objective

Melaleuca, The Wellness Company, commissioned a promotional video for their new LVIP initiative aimed at enhancing customer engagement. They provided a complete storyboard and branded vector assets.

My role was to bring the campaign to life through animation and to handle localization for international markets, ensuring the final product remained visually cohesive and accessible across languages.

Conceptualization

While the core concept and visuals were provided by Melaleuca, I contributed by offering creative solutions during production to enhance motion flow and overall clarity.

Drawing on my animation expertise, I adjusted pacing, refined transitions, and resolved design challenges that arose when adapting static assets to motion. I also made layout adjustments to support localization needs while preserving brand consistency across all supported languages.

Execution

I animated the video using After Effects, working within the brand’s provided style and asset library. The focus was on delivering smooth, readable motion that aligned with the storyboard and clearly communicated the LVIP initiative.

I also handled localization for multiple markets, adapting timing and layout to ensure translated text remained clear and visually consistent.

Throughout the project, I met regular deadlines and presented work-in-progress updates to upper management and creative leads for feedback and approval.