Duolingo Mock Ad

This was a personal concept piece exploring Duolingo’s iconic mascot, Duo the Owl, through the lens of meme culture and horror. I wanted to keep Duo’s eccentric, playful personality while pushing it into a Halloween setting. The concept follows Lily as she dreams of Duo appearing in classic horror movie scenes, only to wake up to a looming silhouette. It’s just Duo, of course, reminding her to do her lesson.

​

Once she finishes, she peacefully drifts back to sleep. While this wasn’t my most refined visual piece, I really enjoyed leaning into character-driven humor, playing with genre tropes, and seeing how far I could stretch Duolingo’s chaotic streak-keeping energy into a narrative format.