Affinia Rebrand

Process

Objective

Melaleuca, The Wellness Company, tasked me with leading a 3D product rebrand promo for their annual convention. I was provided with a loose storyboard and mood board, and was trusted to take full creative and technical ownership of the video outside of the final audio mix.

The goal was to create a visually striking piece that reintroduced the product with a refreshed, modern look suitable for a large-format convention setting. The project was completed in three weeks and required both creative direction and hands-on execution across every phase of production.

Conceptualization

With only a loose storyboard and mood board as a starting point, I developed a visual approach that emphasized sleek product presentation and clean, natural movement. I explored different ways to highlight the product’s refreshed identity through lighting, texture, and camera work.

As part of this process, I taught myself fluid simulation to enhance the visual impact and reinforce the organic feel of the brand. Each design decision was made to align with the larger convention experience while staying true to Melaleuca’s established aesthetic.

Execution

I animated and rendered the full video using Cinema 4D, Octane, and After Effects. Working from the provided product models, I developed all textures, lighting setups, and motion design elements. The piece combines 3D animation with integrated 2D graphic elements and particle simulations to create a polished, layered visual experience.

I handled animation, compositing, and effects, with special attention to pacing, transitions, and overall cohesion.

I managed the full production timeline, organization, and delivery of the final video within the three week timeline.

Lessons Learned

This project was my first major dive into 3D production, and it taught me a tremendous amount. I gained hands-on experience with Cinema 4D’s takes system, learned how to approach 3D fluid simulation from scratch, and developed a deeper understanding of render optimization to balance quality with efficiency.

Taking on every aspect of the visual pipeline gave me a clearer perspective on how to plan, problem-solve, and deliver a polished product under pressure. If I had more time, I would have liked to further refine the water simulation and explore ways to make the leaf particles feel more dimensional. They currently rotate on a single axis and feel somewhat stiff.

Even so, for a first attempt, I felt proud of what I was able to accomplish within the three-week timeline.